Connecting with customers and stakeholders is easier over text, and it works better than email—plain and simple. SMS messages have an unparalleled 98% open rate, and 34% of recipients read texts within five minutes of receiving them. This means more eyes on your business and more immediate customer engagement.
But to tap into these benefits, you need a system that consolidates every aspect of text marketing into one streamlined, capable app—especially one that integrates with a CRM like Salesforce. To help you out, we’ve zeroed in on this year’s top SMS marketing platforms that integrate with Salesforce:
We’ll review each solution’s features, pros and cons, and pricing so you can make an informed decision on which tool to invest in. Before we dive into our top recommendations, let’s get up to speed on what exactly makes an SMS marketing app one of the best.
When it comes to SMS marketing software, you need a solution that meets your business’s unique needs. This will look different for everyone, depending on factors like budget, technical expertise, and the size of your customer base.
However, we’ve compiled a list of top features that any business using Salesforce can benefit from:
Depending on your business needs and priorities, you may also look for features beyond those on this list. For instance, you might need WhatsApp messaging if your company has an international reach, intuitive scheduling if your business is appointment-based, or text-to-pay if you want to accept payments or donations via SMS. Consider your SMS marketing goals and any features that could help you reach them.
Along with these key features, you’ll want to pay special attention to pricing models. Most SMS platforms charge on a monthly, per-user basis, but some platforms charge per message. Ensure that you understand all your pricing options before you dive deeper into a specific app.
| SMS Marketing App | Best for | Top Features | Pricing |
| Mogli | Overall best choice | Automation, text surveys, Text-to-pay, unlimited users | $392 per company per month |
| Twilio | Customization | Flexible APIs, multichannel capabilities | Starts at $0.0079 per message |
| Attentive | Audience targeting | Customer profiles, dynamic segmentation, generative AI | Custom |
| SlickText | Customer loyalty programs | Text to Win sweepstakes, customer rewards programs with SMS alerts | From $29 to $1,250 per month |
| Tatango | Advocacy | High-volume mass messages, text fundraising | Custom |
| Heymarket | Team collaboration | Privately message team members, multichannel conversations | With Salesforce integration, starts at $66.50 per user per month |
| Avochato | Live chat services | Integrate SMS and live chat, customizable chat widget | $210 per month + $42 per user per month |
Keeping your goals in mind, let’s explore each of our top SMS marketing platforms in detail, starting with the #1 best pick.
Mogli’s extensive features, ease of use, and five-star, fully US-based support team put it at the top of our list of SMS marketing platforms.
With Mogli, you can send one-to-one and bulk messages globally via SMS or WhatsApp. Leverage automation to create complex text surveys that engage customers and collect important data. You can even branch out with features like voice messages, chatbot, and Text-to-Pay. And the best part is that Mogli scales with you—add new users at no additional cost any time you need to.
Plus, Mogli is Salesforce-native, meaning that setup is easy and its features work seamlessly with any custom or standard Salesforce object. Whether you use Sales Cloud, Service Cloud, or one of the education or nonprofit products, Mogli will fit right in.
Mogli pros:
Mogli cons:
For commercial businesses, pricing starts at $392 per company per month, while nonprofit pricing starts at $325 per company per month. Don’t worry about paying additional fees for each team member who needs access—every plan includes unlimited users, unlimited contacts, and unlimited keywords.
Explore pricing in more detail by filling out a quick form.
Twilio’s core SMS offering is their “scalable, developer-friendly APIs,” which act as a blank canvas your developers can build on. This option is extremely customizable, but it takes a lot of work on your developers’ end to set up all the functionalities you need. Twilio also offers a less customizable, native Salesforce app with limited features if you need a solution with a faster setup.
Twilio pros:
Twilio cons:
The main Twilio platform operates on a pay-as-you-go model, with individual messages priced at $0.0079 per message sent and received. The Twilio Salesforce app starts at $15 per user per month.
Attentive is a self-described leader in “conversational commerce,” focusing on the value of customer text responses. This app’s most distinctive features are aimed at improving audience targeting and using AI to give customers a more personalized SMS experience. Attentive is not Salesforce-native, but it does integrate with Salesforce Service Cloud and Marketing Cloud.
Attentive pros:
Attentive cons:
Attentive’s pricing is custom, so you’ll need to reach out for a demo to receive pricing for your business.
If you want to use SMS for unique customer engagement opportunities, SlickText offers a variety of text gamification features. From custom rewards programs to automated text contests, these features can quickly encourage your customers to opt-in and stay engaged. However, SlickText only offers a Salesforce integration through Zapier, and it can quickly get expensive if you want to access all of its best features.
SlickText pros:
SlickText cons:
After a two-week free trial, SlickText’s pricing starts at $29 per month, but this plan is limited to only 500 texts per month and doesn’t include automation features. They offer several tiers of pricing that increase in text capacity and features, going up to $1,250 a month for 50,000 texts.
Tatango specializes in serving nonprofits, political advocacy organizations, and businesses in need of especially high-volume messaging capabilities. The app enables users to run text fundraising campaigns and send bulk messages to millions of supporters at once. Tatango offers a “no code” Salesforce integration to sync your subscriber information.
Tatango pros:
Tatango cons:
Tatango’s pricing is custom, so you’ll need to reach out to their team to get a pricing estimate for your organization.
Heymarket’s SMS marketing app aims to connect your business’s marketing, sales, and customer support teams so team members can collaborate on customer connection. With a shared inbox, team members can quickly delegate messages and manage conversations across platforms. Heymarket integrates with all Salesforce objects.
Heymarket pros:
Heymarket cons:
To use Heymarket with Salesforce, pricing starts at $66.50 per user per month. The Salesforce integration is an additional $7.50 per user per month and is only available with the two highest pricing plans.
Avochato is an SMS marketing app that integrates SMS with live chat via your website. Their goal is to help you avoid abandoned live chats by easily following up with chat users through text. Avochato’s Salesforce integration will automatically create leads in Salesforce and sync all live chat and text messages.
Avochato pros:
Avochato cons:
To sync your Heymarket data with Salesforce, prices start at $42 per month per user plus a $210 per month platform fee. However, you can only add up to 10 users at this price. If you need more than 10 users, you’ll need to request a custom pricing plan.
No matter which SMS marketing app you choose, you’ll be able to tap into plenty of benefits for your business. The top SMS marketing platforms allow you to:
Plus, the best SMS marketing apps help you make the most of the benefits of SMS marketing itself, like high engagement levels with a low team time commitment. With effective tools powering your strategy, you’ll be able to see even better customer engagement results.
Still wondering why and how you should use these SMS marketing apps? We’ve answered a few frequently asked questions below.
An SMS marketing app is a tool created to simplify and streamline text marketing for businesses and organizations.
Robust SMS marketing software solutions allow users to populate text messages with information from their CRM, connect with customers individually and in large groups, and create custom automations that simplify SMS outreach. In essence, an SMS marketing platform serves as a central hub for all of your text communications.
Many industries leverage SMS marketing to build relationships with stakeholders, from commercial businesses to nonprofits to universities. SMS marketing apps offer unique benefits for each sector, such as making it easy for nonprofits to collect donations over text or for businesses to send personalized discounts for products. Mogli’s features can help organizations in any industry implement an influential SMS marketing strategy that converts.
SMS marketing is widely used for a reason. Texts have a 98% open rate and a 45% average response rate, much higher than email’s average of 8.5%. Because of high open, response, and opt-in rates, SMS makes for a highly effective method of connecting with customers and stakeholders. Plus, customers often prefer texts to any other method of communication from businesses.
Now that you’ve seen everything SMS marketing apps have to offer, it’s time to gather your team and do more extensive research on your top choices. Schedule product demos to get an up-close look at the apps’ functionalities, and request any necessary custom pricing plans. Once you’ve thoroughly evaluated your options, collaborate with your team to make the final decision of which SMS marketing platform to invest in.
Not ready to dive into this research quite yet? Read up on SMS marketing app basics by checking out these additional resources: